Custom Market Research
White Space Mapping
Uncover What Others Overlook. Enter First. Lead with Insight.
What Is White Space Mapping?
BlackWater’s White Space Mapping service is purpose-built for businesses looking to break out of saturated categories, discover new revenue streams, or get ahead of competition through strategic innovation. In fast-evolving markets, growth doesn’t only come from defending share—it comes from finding what’s missing, and becoming the first to fill that gap.
We help you identify and size underserved customer segments, emerging use-cases, pricing tiers, geographies, and product configurations that your competitors haven’t addressed—or haven’t addressed well. Our methodology combines structured market scans with qualitative insight into unmet needs, enabling you to spot real opportunity rather than just ideas.
If you’re looking to launch something new, pivot strategically, or lead in a shifting landscape—this is where bold moves begin.
What’s Included:
Why Choose This Service?
Unlock Untapped Revenue:
Identify overlooked revenue streams in mature or crowded markets.
Learn moreStrategic Clarity, Not Just Opinions:
Get fresh thinking backed by structured market logic.
Learn moreInnovation, Validated:
Fuel innovation teams with validated problem-solution insight.
Learn moreOutpace the Competition:
Stay ahead of competitors by pre-empting their next move.
Learn moreBuild for Impact, Not Just Features:
Focus on solving real market problems—not just building features.
Learn moreWho Should Use This Service?
01
Innovation & R&D Teams.
02
Category Managers & Product Strategists.
03
Brand Positioning & GTM Leaders.
04
Early-stage Startups Looking to Pivot.
05
CXOs seeking whitespace before entering saturated markets.
Sample Scenario
A leading packaging company in Europe used our White Space Mapping service to identify unmet sustainability needs among mid-size FMCG brands in Eastern Europe. The insight led to the launch of a low-volume, biodegradable film solution targeted at regional suppliers—unlocking €4.2M in new business within 18 months.