Custom Market Research
Channel & Distribution Landscape Research
Get Closer to the Customer. Optimize Routes. Maximize Reach.
What Is Channel & Distribution Landscape Research?
BlackWater’s Channel & Distribution Landscape Research helps businesses decode how products move through the market—who sells, who buys, where margins are lost, and where control is gained. Whether you’re launching in a new region or rethinking a mature channel strategy, this research identifies the most effective, cost-efficient, and scalable paths to market for your offering.
We analyze the full chain—from wholesalers, distributors, and eCommerce platforms to D2C opportunities and local trade networks. Every project is built around your product’s value proposition, customer type, and geographic scope—so you can align your go-to-market with channel realities, not assumptions.
What’s Included:
Why Choose This Service?
Optimize Your Path to Market:
Find the most efficient route to your customer.
Learn morePartner for Impact, Not Convenience:
Select the right partners—not just the available ones.
Learn moreOutsell the Competition, Intelligently:
Understand how competitors are selling—and where you can gain advantage.
Learn moreCut Cost, Expand Reach:
Reduce cost-to-serve while increasing market penetration.
Learn moreScale Smart, Not Just Fast:
Make smart trade-offs between scale, control, and speed.
Learn moreWho Should Use This Service?
01
Sales & Channel Strategy Teams.
02
Regional Expansion Leaders.
03
Category Managers & Retail Leads.
04
FMCG, Consumer Tech, or Industrial Equipment Brands.
05
Founders scaling GTM in new or fragmented markets.
Sample Scenario
A North Africa-based personal care brand used our Channel Landscape study to optimize their retail vs. online push in the UAE and Saudi Arabia. By identifying high-potential pharmacy chains and underutilized local eCommerce platforms, they grew reach by 35% while reducing commission costs by 22%.