Primary Research
Pricing Sensitivity & Willingness-to-Pay Research
Find Your Optimal Price Point. Don’t Leave Margin—or Customers—on the Table.
What Is Pricing Sensitivity & Willingness-to-Pay Research?
BlackWater’s Pricing Sensitivity & WTP Research helps you discover the price point at which customers perceive your offering as both valuable and worth paying for—without underpricing or risking volume loss. This service is especially critical when entering new markets, launching a new product, or repositioning an existing one.
We evaluate how pricing affects demand, perception, and decision-making using globally accepted pricing psychology and elasticity models. Our insights go beyond the price tag—delivering guidance on what your customers are willing to pay, what trade-offs they’ll accept, and how to price across segments without guesswork.
What’s Included:
Why Choose This Service?
Margin Optimization
Improve margins without losing volume.
Learn moreValue-Based Pricing
Price for value, not just competition.
Learn moreStrategic Price Positioning
Adjust price positioning for new segments or geographies.
Learn moreData-Driven Pricing
Support pricing decisions with customer data, not gut feel.
Learn moreSample Scenario
A B2B software firm used our WTP research during its entry into the Indian market. The study showed demand dropped sharply beyond a ₹1,500/month threshold. They adjusted packaging and closed 26% more SMB accounts with the new plan.