The Global Digestive Health Products Market is analyzed in this report across product type, ingredient, form, distribution channel, and region, highlighting major trends and growth forecasts for each segment.

Introduction

Digestive health products have become a cornerstone of preventive wellness, driven by growing awareness of the gut’s critical role in overall health. From probiotics and prebiotics to enzymes and functional foods, these products support digestive efficiency, nutrient absorption, and immune function. As gastrointestinal disorders become increasingly common and consumer interest in natural, holistic health solutions intensifies, demand for digestive health products continues to rise across global markets.

The global digestive health products market is set for sustained expansion, with a projected valuation of USD 95.3 billion by 2030. Key growth drivers include rising health consciousness, an aging global population, and increased demand for clean-label, fortified food and supplement options. Valued at approximately USD 52.2 billion in 2024, the market is expected to grow at a CAGR of 6% during the forecast period.

Market Dynamics

The digestive health products sector is evolving rapidly, fueled by shifting consumer preferences, scientific innovation, and an industry-wide move toward proactive health management.

Rising awareness of the gut microbiome’s impact on systemic health, ranging from immunity to mood regulation, is driving widespread adoption of digestive support products. The increasing prevalence of digestive disorders, coupled with heightened demand for non-pharmaceutical interventions, is leading consumers to seek natural solutions such as probiotics, prebiotics, enzymes, and functional foods. The clean-label movement, growing dietary intolerance (especially to gluten and lactose), and the mainstreaming of plant-based diets are also shaping product development and brand positioning.

The market presents substantial opportunities for both new entrants and established players. Expansion into emerging economies, the surge in fortified food demand, and the rise of digital-first health brands are broadening market access and consumer reach. Innovations in formulation, such as targeted-release probiotics, microencapsulation, and multi-strain combinations, are enabling more effective, differentiated products. Strategic partnerships between food-tech companies and research institutions are accelerating R&D in gut microbiome science, fueling the launch of next-generation solutions across supplements and functional foods.

Several emerging trends are reshaping the industry. These include a surge in personalized nutrition powered by microbiome testing kits, growing research into synbiotics, and the use of AI to develop tailored digestive health regimens. For example, Chr. Hansen Holding A/S is advancing genomic research to engineer precision-targeted probiotic strains, while Danone S.A. is leveraging digital tools to deliver individualized gut health recommendations. Sustainability and transparency in sourcing, formulation, and packaging are becoming key purchase drivers. As consumer education continues to rise, amplified by digital platforms and influencers, digestive health products are transitioning from niche supplements to essential components of daily self-care.

Segment Highlights and Performance Overview

By Product Type:

Probiotics hold the leading position in the product type segment, accounting for approximately 55% to 75% of the total market. Their dominance is supported by strong scientific validation, consumer familiarity, and seamless integration into everyday diets through products like yogurt, kefir, and fermented beverages. The broad retail availability and ongoing product innovation further solidify their market leadership.

By Ingredient:

Microbial probiotics lead the ingredient segment with a commanding 87% to 88% share. These live microorganisms, such as Lactobacillus and Bifidobacterium, are foundational to gut health solutions. Backed by extensive clinical evidence, they are widely adopted to support microbiome balance, immune resilience, and nutrient absorption—particularly as awareness of the gut-brain axis continues to grow.

By Form:

Capsules dominate the form segment, capturing approximately 39% to 44% of the market. Their popularity stems from ease of use, accurate dosing, and superior protection of live probiotic strains from stomach acid. Innovations in delayed-release and encapsulation technologies are enhancing product efficacy, making capsules the preferred format in both supplement and pharmaceutical applications.

By Distribution Channel:

Supermarkets and hypermarkets lead the distribution channel segment with an estimated 46% to 47% share. These outlets offer convenience, shelf visibility, and a broad range of product formats under one roof. The increasing availability of shelf-stable probiotics and functional foods in mainstream retail is driving consumer access and category growth.

Geographical Analysis

The global digestive health products market is segmented across North America, Europe, Asia-Pacific, South & Central America, and the Middle East & Africa.

North America holds the largest market share, approximately 34%. The region benefits from a well-established supplements sector, strong consumer interest in functional wellness, and widespread access to probiotic and digestive health products via both retail and e-commerce. High awareness of GI health and advanced R&D capabilities further support the region’s leadership.

Asia-Pacific is expected to register the fastest CAGR, estimated between 7.5% and 9%. Rising disposable incomes, growing awareness of gut health, and rapid expansion of functional food markets—especially in China, India, Japan, and South Korea—are key growth catalysts. Urbanization, increasing incidence of lifestyle-related digestive issues, and supportive regulatory frameworks for nutraceuticals are further accelerating regional adoption.

Competition Landscape

The digestive health products market is highly competitive, featuring a mix of global food and beverage corporations, nutraceutical firms, and specialized probiotic producers. Players are focused on innovation, diversification, and partnerships to strengthen their market position and meet evolving consumer expectations.

Key companies profiled include Chr. Hansen Holding A/S, Yakult Honsha Co., Ltd., Danone S.A., Nestlé S.A., Probi AB, BioGaia AB, Morinaga Milk Industry Co., Ltd., BENEO GmbH, FrieslandCampina Domo, Ingredion Incorporated, Cargill, Incorporated, and Tate & Lyle PLC. These firms are investing in advanced probiotic formulations, expanding geographic reach, and aligning with consumer demand for natural, clinically supported digestive solutions.

Key Developments

• In February 2024, Danone converted its yogurt facility in Villecomtal-sur-Arros, France, into a dedicated plant for Alpro oat-based beverages, signaling a strategic pivot toward plant-based functional foods. This move broadens Danone’s digestive health portfolio and reinforces its position in the clean-label, dairy-alternative segment—one of the fastest-growing areas in functional nutrition.
• On July 25, 2024, China’s National Health Commission (NHC) approved Morinaga’s B. infantis M-63 probiotic strain for use in infant nutrition, making Morinaga the first Japanese company to register three bifidobacteria strains in China. This regulatory milestone not only strengthens Morinaga’s leadership in infant probiotics but also opens access to a high-growth segment in one of the world’s largest health and wellness markets.

Segmentation:

By Product Type:

• Probiotics
• Prebiotics
• Digestive Enzymes
• Food Enzymes & Bitters
• Others

By Ingredient:

• Microbial Probiotics
• Plant-based Enzymes & Fibers
• Animal-based Enzymes
• Synthetic Ingredients
• Prebiotic Fibers

By Form:

• Capsules & Tablets
• Powder
• Liquid & Gel
• Chewable & Gummies
• Functional Foods & Beverages

By Distribution Channel:

• Supermarkets/Hypermarkets
• Pharmacies/Drugstores
• Online Retail
• Health & Wellness Stores
• Direct-to-Consumer (D2C) Channels

Companies included in the report:

• Chr. Hansen Holding A/S
• Yakult Honsha Co., Ltd.
• Danone S.A.
• Nestlé S.A. 
• Probi AB
• BioGaia AB
• Morinaga Milk Industry Co., Ltd.
• BENEO GmbH
• FrieslandCampina Domo
• Ingredion Incorporated
• Cargill, Incorporated
• Tate & Lyle PLC